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For Immediate Release
(TORONTO, Ontario) July 5, 2001 - Sympatico-Lycos Inc.(SLI), the
leading Canadian Internet portal, announced today the addition of
Webpersonals™ to the sympatico.ca portal. Webpersonals.com™, a division
of Interactive Media Group (iMG), is a leader in interactive meeting
and the world's largest provider of electronic personals.
This active on-line community is already home to more than two
million singles with profiles, preferences and pictures. The webpersonals.sympatico.ca
site had almost 17,000 unique visitors in its first week of operation
and has seen continuous growth since. Singles hoping to click with
other singles can exchange e-mail and instant messages, search for
other members with similar relationship goals and get to know each
other in a fun, engaging on-line environment. This partnership will
put Sympatico-Lycos users in touch with each other using the best
technology available.
In addition to providing "on-line personals" to Sympatico's users,
Webpersonals™ is also bringing new content to the recently launched
Love and Relationships channel of sympatico.ca. Love and Relationships
is the place to look for relationship advice about the opposite
or same sex. The content for Love and Relationships is a joint effort
of SLI and Webpersonals™.
"Webpersonals™ has proven to be a great experience for single adult
on-line users. The service at webpersonals.sympatico.ca allows Canadians
the opportunity to communicate on-line with people around the world
as well as locally, in hopes of finding a partner," said John McLarty,
General Manager, Sympatico.ca.
"We're very excited to be partnering with such a trusted Canadian
brand," said Peter Housley, CEO of iMG. "Dating is the single most
complicated game men and women play. We want to make it easier for
them to click. Together, we will deliver an engaging on-line experience
that allows Sympatico users to find exactly who they're looking
for."
Webpersonals™ is for single adults who are seeking friendship,
a relationship or an intimate encounter. This active singles community
offers sophisticated search options and detailed member profiles,
complete with onsite pictures and private "backstage" areas where
members can feature additional photographs and information only
accessible by other members with their permission. Webpersonals
has an average of 7,000 new members joining every day.
Membership on webpersonals.com is free and allows users to post
their profile, search for others who fit their criteria or respond
to anyone who has contacted them without any commitment to pay.
Paid memberships allow members to contact those they choose for
less than the price of a coffee.
Webpersonals™ can be found on the sympatico.ca home page, within
the Love and Relationships category as well as through the SLI city
sites federation.
About iMG
Webpersonals.com is a division of Interactive Media Group (iMG),
the largest independent provider of technology-based dating services
for singles. A privately owned, pre-IPO company, iMG's head office
and primary call centre are located in Toronto. iMG's Telepersonals
service over 40 markets across the United States, Canada and Australia.
For additional information about Webpersonals on-line dating visit
www.webpersonals.com
About Sympatico-Lycos
Sympatico-Lycos (http://www.sympatico.ca) is Canada's leading
Web communications company and provides Canadians with the most
comprehensive Internet experience, combining world-class Internet
technology and applications including search, community, personalization
and a wealth of Canadian content. Its flagship properties include
sympatico.ca; tripod.ca; canada411.ca; yellowpages.ca; vancouverplus.ca;
calgaryplus.ca; edmontonplus.ca; montrealplus.ca; ottawaplus.ca;
quebecplus.ca; and toronto.com, owned in partnership with Torstar
Corp. Sympatico-Lycos Inc., with offices in Toronto, Montreal, Calgary,
Edmonton and Vancouver, is a division of Bell Globemedia. Sympatico-Lycos
is jointly owned by Bell Globemedia and Lycos Inc. Bell Globemedia
also owns The Globe and Mail, Globe Interactive and CTV.
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For additional information, please contact:
Clive Hobson Director, Public Relations Sympatico-Lycos 416-815-4635
chobson@sl.ca
Lloyd MacNeil Director of Brand Communications Interactive Media
Group 416.263.6300 X3923 lloyd_macneil@interactivemedia.com
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